We just returned from the NAMM Show 2019 in Anaheim where we presented our product range with a strong focus on the fun of modular synthesizers. We brought eight different stations equipped with a mix of various brands with us, visitors were able to sit down and listen on headphones. Our goal was to engage the audience rather than being a marketing machine for news since most brands told us: we will show our new stuff at Superbooth.
Nearly all of our brands were represented in the systems which we had arranged according to our personal taste. This way individual and different ways of making music could be represented. It was also quite interesting to let the visitors do their thing and watch them enjoy patching. Klangforschung for sure.
Some visitors stayed at our booth for hours and wanted to try out all the stations, some kept returning on several days. The joy of experimenting was great and you could see that on their faces. Here are a few pictures taken by Tom Koerting, our product expert, who perfectly captured the magic of this experience.
Raster.Labor is an installation project for generative compositions centered around a modular synthesizer. The modular system is the basic control unit of the generative installations and is to be complemented with additional machines and objects. This is where the artists where free to express their visions. Byetone + Mieko Suzuki, Dasha Rush, Frank Bretschneider, Grischa Lichtenberger, and Robert Lippok where asked to select sound sources themselves, which could range from minuscule to gargantuan sonic objects. They may choose to mechanically generate sound, or to integrate microphones and amplify sound – as the setup does not contain any sound producing components. Five tables with minimal Eurorack setups and a handful of studio monitors form the basis of the piece. The analogue hardware generates and manipulates control voltages, forming a framework in which the artists can complete, connect, and interact with the modules. For the selection of the modules Raster was supported by SchneidersLaden.
On Friday 25th of January the installations will premiere at the CTM Festival.
nGbK, Oranienstraße 25, 10999 Berlin Tickets: Free entrance
This year the focus will be on the fun of modularity. Small daily concerts will show the visitors the different possibilities of the modular system: for example besides the classical use as a defined synthesizer you can hear how the modular system can be used as drum machine, processing or effect box.
We are looking forward to an exciting time with many visitors!
The pre-sale for SUPERBOOTH19 has started. Until the end of December you can get the Early Bird tickets for SUPERBOOTH19 at a special price. The international trade fair for electronic musical instruments expects 250 exhibitors from all over the world. The fact that the annual event is more than just an ordinary trade fair has been proven again and again. From 9-11 May there will be dozens of concerts, workshops and presentations every day in the FEZ Berlin.
Electronic music and Berlin – that fits. SUPERBOOTH19 once again puts electronic sound generation at the center of the world’s largest trade fair of its kind. The trade fair has thus become a real highlight, both in Berlin’s calendar of events and in international perception, which not only excites the exhibiting companies.
For many exhibitors and guests the way to SUPERBOOTH19 leads via the free boat shuttle from Berlin-Mitte. This makes the journey to the FEZ Berlin, which is located a little outside the city, a city tour on the water and very easy. Here is also the first opportunity to have a chat and make contacts.
Organizer Andreas Schneider is delighted about the great response from all sides and the many exhibitor enquiries for SUPERBOOTH19: “Of the exhibitors from this year, 80% have already confirmed their renewed participation. Therefore we are also looking for new exhibition space in the FEZ Berlin to confirm the still open inquiries of new exhibitors and to accommodate the expected 8000 guests”.
There is more news from the organizers: The media coverage at SUPERBOOTH19 is to be democratized. In order to allow the exhibitors an undisturbed set-up and to give the arriving media equal opportunities in their reporting, a general camera ban will apply on the set-up days of the fair. Thus small and large media should have the same chances to discover the news of the fair on the opening day during the trade visitor time. Andreas Schneider says that “small and large media should have the same chances to discover new things here, that’s why we have always had the trade visitor time”. This compensatory approach is also reflected in other aspects of the trade fair – e.g. in the selection and positioning of the exhibitors, through which large and small manufacturers are presented equally side by side.